Hisense International is considered to be a leader and pioneer in the consumer electronics industry. This global heavyweight established Hisense South Africa more than a decade ago. In those ten years, Hisense South Africa has grown and developed to be one of the most trusted of all available consumer electronics brands in the country. Hisense has built its reputation on the consistently high quality products and customer service on offer. All Hisense televisions in SA are locally manufactured at a plant in Ga-rankuwa. This plant was established in 1998 and was initially a Cathode Ray Technology (CRT) plant but as technology developed, the plant also progressed to manufacturing both Cathode Ray Technology televisions and panel televisions. Hisense SA strives to provide their customer with innovative electronic devices at cost effective rate. All research and development is managed by Hisense International and Hisense South Africa takes care of the manufacturing process. Locally made products create local jobs and are generally a lot more affordable than imported products. The true measure of a company or corporation can be made by looking at the way in which they regard their client base. Hisense South Africa focuses on providing the highest levels of customer support possible. They pride themselves on the fact that they have agents in each one of the nine provinces of the country. There are also call centres based in Cape Town, Johannesburg and PE. Hisense marketing campaigns will often reflect the values of the company. These campaigns strive to stir up the consumer’s creativity and fanciful nature while presenting them with a desirable product that is both high quality and affordable in nature. Hisense South Africa will continue to focus on establishing an even bigger client base in the country by presenting consumers with a product line that is attractive, functional and cost effective from a brand that is geared towards customer satisfaction as well as environmentally conscious living.